Al’Fez

 

Discover a whole new world

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Al’Fez is the leading Moroccan foods brand – offering a wide range of attractively presented, authentic and tasty ingredients which help users create amazing dishes quickly and easily.

With ever increasing demand, the extensive Al’Fez range is the best choice for bringing the delights of Moroccan and Middle Eastern foods to your customers…

Ethnic Foods

Ethnic Food is an exciting category throughout the developed world. With more and more people travelling abroad, higher disposable incomes and a developed taste for new foods, supermarket buyers have recognised the opportunity presented by ‘Foods Of The World’.

 

Whilst some countries already have developed ethnic food categories with dominant cuisines such as Indian in the UK and Indonesian in The Netherlands, others offer an even playing field for ethnic foods. In both instances, there are huge opportunities for emerging ethnic foods such as Al’Fez – our own Moroccan & Middle Eastern offering.

Why North African & Middle Eastern Foods?

Consumers these days are driven by convenience and health. Within world foods, consumers also look for authenticity and flavour delivery. North African and Middle Eastern Foods offers all of these in abundance. Stretching across the south and eastern Mediterranean sea, the principles of these cuisines are very much in the Mediterranean spirit of using fresh ingredients of the land. North African and Moroccan cuisine offers a sweet and spicy array of foods with much Spanish influence. Middle Eastern and Lebanese cuisine is only lightly spiced and more closely linked to Greek and Turkish foods.

As with all Mediterranean foods, the focus is on healthy eating; and the Al’Fez range combines this with an authentic range of products which are easy and convenient to use and deliver a real taste sensation. Furthermore, Moroccan and Lebanese foods are very fashionable – for example you will find Couscous, Hummus and Falafel served in ever increasing numbers of food establishments and restaurants – not just Moroccan and Lebanese ones. And best of all, every serving represents a potential customers for the Al’Fez range.

The Al’Fez Brand

Al’Fez is the brand from First Quality Foods designed to offer a complete non-chilled North African and Middle Eastern food proposition.

At the heart of every Al’Fez product lies the promise of discovery. Age old recipes, spice blends and component ingredients passed down through generations have been translated into a culinary delight. Al’Fez products stay true to the flavours and aromas of North Africa and the Middle East yet the collection takes into account the trend for speed and convenience so consumers can recreate the essence of tradition-steeped dishes in a matter of minutes. The Al’Fez look also aims to reflect the right image for its market positioning. The stylish look conveys excitement and intrigue but at the same time projects quality and authenticity underpinned by a strong element of convenience to encourage trial.

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Products

Sumac

A deep red berry granule with a wonderfully sharp & tangy taste.

Serving Suggestions: Sumac is great sprinkled on kebabs and in salads. You can add it to rice and couscous for fantastic colour and flavour.

Sumac is delicious sprinkled in hot and cold sandwiches.

Why not impress friends by sprinkling Sumac around your favourite Al’Fez dish, adding colour and creativity

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Zahtar

A herby and aromatic blend of thyme and sesame seeds.

Serving Suggestions: Sprinkle over salads, vegetables and flatbread or mix with olive oil to make a delicious dipping oil.

For Pitta chips cut open a pitta pocket, drizzle inside with olive oil, add a generous sprinkling of Zahtar and grill until crisp. Cut into triangles and serve.

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Kofta Kebab Jar

Authentic Kofta Kebab Seasoning Mix. An aromatic seasoning with onions and parsley adding a distinct middle eastern flavour to meat.

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Ras El Hanout 

Ras El Hanout is a versatile spice blend which can be used in so many ways.

It’s perfect with lamb, fish or chicken.

Add to rice, couscous, tagines and BBQ’s; or mix with oil, garlic and lemon juice to make a heady marinade.

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Moroccan Spice Rub

An aromatic rub blend of herbs and spices for amazing Moroccan flavoured lamb, chicken, beef or pork

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Lebanese Baharat

Use this blend to make classic Lebanese dishes such as Kibbeh, Kefta and Lahm B’Ageen. Alternatively, use as a meat rub and for seasoning rice, vegetables and pies!

 

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Moroccan Meatball Spice Blend

Make delicious Moroccan spiced meatballs with this authentic blend. Also great for making spicy burgers and BBQ kebabs!


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Harissa Spiced Couscous

Golden couscous grains with exotic spices, chilli & coriander
Al’Fez Harissa Spiced Couscous is easy to prepare and can be enjoyed in so many ways…

Melted butter, nut oils and olive oil are easily absorbed and each adds a different character to your dish

Makes a perfect meal for vegetarians and vegans

A delicious alternative to rice, pasta or potatoes

Chill, add freshly chopped vegetables and serve as a salad

Press couscous into a dariole mould for a creative and professional presentation


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Moroccan  Spiced Couscous

Al’Fez Moroccan couscous is easy to prepare and can be enjoyed in so many ways…

Melted Butter, nut oils and olive oil are easily absorbed and each adds a different character to your dish

Makes a perfect meal for vegetarians and vegans

A delicious alternative to rice, pasta or potatoes.

Serve couscous for a truly authentic Moroccan style dish.

Mould couscous into shape for a creative and professional presentation.


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Bulgur Wheat

Al’Fez Bulgur Wheat is easy to prepare and can be enjoyed in so many ways…

Use Bulgur Wheat in traditional Turkish and Middle Eastern recipes, or generally instead of rice or couscous.With its wholesome texture and nutty flavour, Bulgur Wheat is the ideal ingredient in Salads, Pilafs and Stuffing as well as side of plate.

Bulgur Wheat is an ideal food in a vegetarian diet because of its nutritional value and versatility and makes an excellent meat substitute in many vegetarian dishes.


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Moroccan Tagine Meal Kit

With aromatic sauce, exotic spices and apricot jewelled couscous. Creating an authentic and tasty Moroccan meal has never been easier. This Tagine Kit contains a delicately seasoned apricot couscous, aromatic spices and a deliciously thick sauce concentrate – the essential ingredients required to make a delicious meal in minutes!

You will need: 2 chicken breasts, ½ can chopped tomatoes, 15 minutes and an apetite!


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Harissa Sauce Squeezy

Harissa Sauce makes a moreish dip for chips and all types of dippers. Squeeze onto your sandwiches for a spicy kick or simply add to mash, couscous and rice for extra flavour.

Try mixing with mayonnaise to make a mildly spiced dip


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Spiced Tomato & Herb Tagine Sauce

A mildly spiced tomato & herb sauce with a hint of cinnamon. Suggestions: Use as a base for casseroles, as a cooking sauce, a pour over sauce or as a dip straight from the jar.

Instructions (2 Servings): Cooking Sauce – Cut 2 chicken breasts into 1″ cubes. Add to a lightly oiled pan, cook over medium heat until sealed. Add sauce, cook for 1-2 mins. Reduce heat, cover & simmer for 15-20 mins stirring occasionally. Serve on a bed of rice or couscous. Pour over sauce: Pour sauce into pan and cook over medium heat for 4-5 mins stirring continuously. Pour over rice, couscous, jacket potatoes or as desired.

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Apricot & Coriander Tagine Sauce

Apricot and Coriander Aromatic Sauce, perfect with chicken, lamb or vegetables. A thick, tomato-based sauce with a mild and herby sweet flavour. Ideal for creating a classic Moroccan Tagine stew. Serving Suggestions: Use as a base for casseroles, as a cooking sauce, a pour over sauce or as a dip straight from the jar.

Instructions (2 Servings): Cooking Sauce – Cut 2 chicken breasts into 1″ cubes. Add to a lightly oiled pan, cook over medium heat until sealed. Add sauce, cook for 1-2 mins. Reduce heat, cover & simmer for 15-20 mins stirring occasionally. Serve on a bed of rice or couscous. Pour over sauce: Pour sauce into pan and cook over medium heat for 4-5 mins stirring continuously. Pour over rice, couscous, jacket potatoes or as desired.


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Spiced Date chickpea Tagine Sauce

 

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